WINTER ROOTS FESTIVAL – VALENTINE’S DAY 2026

The 5th Annual Gathering for the La Crosse Winter Roots Festival celebrates “Wisconsin Favorites” in music, local beer and spirits. Hosted at the La Crosse Center in the Riverside Ballroom, La Crosse Winter Roots includes regional musical favorites covering genres from classic rock, americana, country, funk, and bluegrass.

Kourtni Alcock, Sales & Marketing Manager at the Center, joined Ballzer to talk about this year’s line up and what to expect:

The Hunger Task Force and La Crosse Special Olympics will be on site with fundraising opportunities for these great organizations! Deep Roots Mocha Stout is the official Winter Roots beer of 2026.

$30.00 – General Admission $40.00 – General Admission + Early Entry Bloody Mary Experience Day of Show Pricing: February 14, 2026 $35.00 – General Admission $45.00 – General Admission + Early Entry Bloody Mary Experience

Early Entry Bloody Mary Experience includes early entry to the show (60 minutes prior to general admission) for “Big Fat Bloody Mary Experience” (provided by La Crosse Distilling Co.) 1 complimentary Bloody Mary or pint, build your Bloody Mary skewer, complimentary 2026 Festival pint glass