Written by on February 21, 2023

There’s nothing like it. Jumping into the icy cold water in the middle of winter, for a fantastic cause. The adrenaline rush is unmatched! Polar Plunge is coming up Saturday, March 4 at Black River Beach in La Crosse. Freezin’ for a Reason for local Special Olympics Athletes.

“Funds raised from the Polar Plunge help serve nearly 9,000 incredible Special Olympics Wisconsin athletes, who are breaking down barriers to build communities of inclusion.” There are many ways to be involved. Pledge and plunge, donate to someone else or plunge virtually and stay dry! However you choose to be involved, your participation and donations are greatly appreciated!

Also, don’t miss Cops Gone Wild February 27th!

Polar Plunge Event Details – March 5, 2023


  • We are strongly encouraging that all donations are made online in an effort to reduce cash handling at check-in
  • These improved efficiencies at check-in will mean reduced wait times and limit exposure to other participants and volunteers creating a COVID-friendly environment for all!
  • When checking in for the Polar Plunge you must bring the following items:

Plunge Times

When you check-in for the Polar Plunge, you will choose from available plunge times for your team.

Your Plunge team will be able to pick a song to Plunge to and submit it to our DJ.  All songs must be submitted when you check-in at one of the Early Event Check-Ins (not available during day of check-in).  Choose a song that fits your team’s jump theme and costume, but remember this is a family event (non-explicit music only).

Early Check-In Events

Wednesday, March 1 from 4:00pm-6:30pm at Task Karate (1501 St Andrew St Suite 206, La Crosse, WI 54603)
Thursday, March 2 from 4:00pm-6:30pm at Culvers (9422 WI-16, Onalaska, WI 54650)
Friday, March 3 from 10:00am-6:30pm at Black River Beach Neighborhood Center (1433 Rose Street, La Crosse, WI 54603)

Day of Event Check-In

If you did not attend an Early Check-in event, you must check-in the day of the event.  Day of check in will take place at the Black River Beach Neighborhood Center beginning at 8:30am on Saturday, March 4th. You will need to bring all of items listed above.

Shuttles & Parking at Black River Beach

Please consider riding a free shuttle to Black River Beach.  A shuttle will be available from John’s Bar and will run continuously beginning at 8:30am through the end of the event.  This shuttle is free for everyone – Plungers, Volunteers, and Spectators!  Free parking will be available near the Black River Beach in the Boat Landing Parking Lot on Clinton Street.  The Black River Beach Neighborhood Center parking lot will be reserved for VIP & Accessible Parking only.

Current track