SPOTBOWL BIG GAME AD SPECIALIST – WHAT TO EXPECT AND HOW TO VOTE

Written by on February 5, 2026

SpotBowl — now in its 23rd year — is an online Big Game commercial poll created by Pavone Marketing Group. We caught up with their Communications Director, Dave Shoffner, to find out what to expect and why more companies are releasing ads early:

Watch a ton of ads that have been released already on their website and vote for your favorites! They have a new Predictive Leaderboard in addition to their User Leaderboard and you can vote after the game Monday morning!


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