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WHAT DID WE LEARN FROM THE APPLE EVENT?

Written by on September 16, 2020

ICYMI, Apple had their big commercial… err event yesterday and they have lots of new ways to take your money. Have an hour to burn? You can stream the entire event HERE.

One big focus was the Apple Watch. Series 6 will now measure your blood oxygen level and other advances in fitness monitoring. The new SE is a cheaper option at “only” $279.

Apple is adding a new service later this year called Fitness +. This seems to take direct aim at Peloton and with a price point of $9.99 a month or
$79.99 if you sign up for a full year, this seems WAY more affordable. While you watch the videos on your iPad, Apple TV, or iPhone, it says it’s “powered by Apple Watch” so you may need that as well to get the full experience. Apple does mention if you buy an Apple Watch, you get 3 months of Fitness + for free.

Speaking of services, Apple announced the rollout of Apple One, bundling up to six of your services together, and you can also share as a family. Apple TV +, Music, News+, iCloud, Fitness +, and Arcade can all be together soon.

Let’s not forget the iPads. Their new iPad Air 4 will have Touch ID built into a side-mounted button, which sounds like it may be harder to make work, but what do I know?  It will also have a bigger 10.9-inch Liquid Retina display, better camera, and support Apple’s Magic Keyboard and Pencil.

When the event was first announced, we were hopeful this would shed some light on the iPhone 12, but that wasn’t the plan. Tech Radar has some good speculation on what we could expect.

Apple will be releasing a number of software updates today, September 16th: iOS 14, iPadOS 14, watchOS 7, and tvOS 14. This surprise announcement has understandably upset developers who had to scramble last minute.

Feature image: Apple via AP


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